Founded in 2009, RUR Greenlife is a socio- environmental organization that passionately works for the planet by employing an end to end, cradle to cradle approach towards urban Solid waste management. At RUR, we ideate, design, build and implement customized turnkey ‘waste-to-resource’ solutions that are sustainable and decentralized. We help households, schools, organizations and corporations optimize waste recycling(> 90%) and thus minimize the impact on landfills.